This can prompt them to respond to emails that they have otherwise put off. Inbox has created a snoozing feature, helping to prioritise messages, In addition to snoozing, users can set reminders for themselves. Inbox also allows flexibility for the user as it enables them to create their own highlights by ‘pinning’ an email. On account of this Highlights feature, users can see and cycle through images/video without even opening an email. flight status, purchase confirmations, attachments) at a glance by creating preview cards that contain the pertinent information. Inbox now shows users the most important info available (e.g. For example, if they weren’t engaged before, promotions will be de-prioritised if they were engaged, bundled promos will be nice and prominent Highlights Whereas, in Inbox, the level of prominence given to promotions depends on how the recipient has interacted with the promo previously. In Gmail, promo emails aren’t immediately obvious in the main inbox screen because the user first needs to open the group tab. Because of this feature, brand promotions will likely fall into the ‘Promo’ bundle, making email marketing much harder for brands.īundles float freely in a user’s Inbox, which is an improvement on the way Gmail groups emails into tabs as it is very easy for users to ignore tabs. All emails are bundled by date and grouped into the following categories: purchases, finance, social, updates, forums, promos.
There are several key features of Inbox, making it a highly desirable app for Gmail users. Here are a few key features worth noting: Grouping / Bundles Inbox is currently competing with the likes iOS app Mailbox – owned by Dropbox – and is constantly looking to improve upon its ease of use. swiping ‘card’ style layouts) and inspiration from Eric Schmidt’s rule of ‘be responsive’ for email – that is to say, respond to emails quickly and set yourself reminders. The pioneering concept takes best-practice ideas from features like Google Now (e.g.
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